To succeed in life you have to learn from your mistakes and be confident about the future.

To succeed in life you have to learn from your mistakes and be confident about the future.

About Us

From humble beginnings to current status, our journey is a testament to the enduring values that have shaped us. We take pride in our heritage, cherishing the lessons learned, and embracing the responsibility to carry forward the torch of excellence.

Mostafa Bin Abdullatif  is dedicated to fostering unity, prosperity, and sustainable growth for the family. As the custodian of the family’s legacy, Mostafa Bin Abdullatif serves as the vital link between the heirs and the diverse array of operating companies under our purview. With a rich history spanning five generations, we are committed to preserving the values and traditions that have defined the Sheikh Mostafa Bin Abdullatif family while navigating the complexities of modern business.

Our Family

With over 70 heirs and their families, Mostafa Bin Abdullatif is proud to be a 5th generation family business. Our diverse family members contribute their unique skills and perspectives to the growth and success of our businesses. As we continue to expand, the cohesion of our family remains a cornerstone, ensuring that the values instilled by Sheikh Mostafa Bin Abdullatif continue to guide us into the future.

Explore Our Areas of Expertise

As we reflect on our past achievements, We remains steadfast in our commitment to the future. We aim to continue Sheikh Mostafa Bin Abdullatif’s legacy by fostering innovation, embracing change, and adapting to the evolving needs of our global community. Our family’s commitment to unity, respect, and excellence will guide us as we embark on the next century of growth and success.

Business Partner Testimonials

“For more than 50 years we have enjoyed a successful partnership with Axon Business Systems, during this time they have continually demonstrated a level of professionalism, expertise and dedication to providing their customers with a service that is second to none.”

Gareth Hughes Business Development Manager

“The New Store company is a long-standing partner with P&G in Dubai over the last 65 years. They are easy to work with, creative and disciplined. Their focus on execution in the market and passion to grow all areas of distributor expertise, scaling from customer management to best-in-class consumer activity work, sets them apart in the market. They have our highest endorsement.”

Amaury Marchandise P&G Sale & Commercial Operation Associate Director

“ Malco Technologies, owned by Mostafa Bin Abdullatif Investments LLC, has been a partner for Austin Hughes Ltd in the Gulf region for over fifteen years. As an approved Distributor, Malco Technologies offers the full range of Austin Hughes solutions, with both companies working in partnership to provide high levels of technical, sales and customer support to clients in the region.”

Vicky Newton Marketing Manager EMEA

“ Since the very beginning of our business relationship with Axon Business Systems LLC back in 2000, our cooperation has always been shaped by confidence and trust. Throughout the years Axon has always been a loyal and absolutely reliable business partner for ISGUS. Over the years it has always been a pleasure working with Axon, highly contributing to the ISGUS success in the UAE and neighboring countries.”

PPA. Sylvia Martin - Knoch Export Manager

“ Our relationship with Mostafa Bin Abdullatif started in 1963 which is the time NCR decided to invest and establish direct offices in Dubai with Mostafa Bin Abdullatif as our Sole Agent and we have enjoyed a fruitful relationship ever since. To date NCR continues to bring best in class IT solution to the UAE market. We have been helping major organizations in the UAE build secure and dependable IT infrastructure based on best practices and best in class technology in Travel and Hospitality market too.”

Mr. Shailesh Anchan Financial Controller

“ Malco Technologies have been trusted and loyal distributor of Warren & Brown products for over 8 years in the Middle East. As a global manufacturer and supplier of communications infrastructure products for enterprise and carrier markets we are pleased to support Malco Technologies in this region. We look forward to continued success with their support as we continue to invest in new and innovative products and maintain our company ethos of second to none client support and innovation.”

John Fagan Commercial Manager

“ Cassida Corporation is a global leader in cash automation solutions. Being a US company by origin Cassida operates in Dubai market since year 2013. Looking backward we are glad to confirm that Axon Business Systems LLC was our first partner in ME region and played significant role in further development of the startup enterprise. Indeed, Axon Business Systems LLC is a strong and reliable company with long successful history. This is a team of faithful professionals well-known in the local market.”

Aleksandr Popov General Manager

Our Latest News

The New Store Win record breaking sales year in 2023 – Delonghi Award

Malco Technologies wins the Best Distributor of the Year 2022